Search engine optimization (SEO) is foundational in helping to drive relevant web traffic to your business by increasing the visibility of your website through search engine results.
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.
Big data analytics is the process of examining large and varied data sets i.e., big data to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more informed business decisions.
Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. After all, more than 50% of Internet users now report surfing websites through their mobile devices daily.
The SEO Keyword Ranking metric measures your search engine rankings for targeted keywords and analyzes changes in that ranking over time. … It’s a well-accepted fact that the top 3 keywords receive the majority of clicks in search results, with the lion’s share going to the first result.
Conversion refers to website visitors performing a targeted list of desired actions. This can include clicking on a specific links, downloading a desired program, subscribing to a newsletter list, providing personal information as a business lead or purchasing a product or service.
A Keyword search looks for words anywhere in the record. Keyword searches are a good substitute for a subject search when you do not know the standard subject heading. Keyword may also be used as a substitute for a title or author search when you have incomplete title or author information.
Validate your SEO competitors. Once you have the potential competitors that you have gathered from different relevant sources it’s time to validate them, by analyzing and filtering which of those are really already ranking, and to which degree, for the same keywords that you’re targeting.
Link Building. Within the effort to increase the popularity of a website in terms of SEO (Search Engine Optimization) link building is one of the most important factors. Amount and quality of backlinks are an indicator for the popularity of a website.
Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site. Digital marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers.
Search engine optimization (SEO) is foundational in helping to drive relevant web traffic to your business by increasing the visibility of your website through search engine results. Better SEO means more relevant traffic to your website. When it comes to digital marketing, a website that is strategically optimized for search engines is a critical first step to an effective data-driven inbound marketing strategy.
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